Eureka - Branding & Packaging
The minimalistic pattern on the box was a compilation of illustrated objects representing cool scientific innovations. These illustration were created by simplifying forms using lines and geometric shapes, just like Eureka simplifies science.
Eureka by ThinkLabs is a B2B product which offers science activity kits for students from grade 3 to 8. The company wanted a complete visual facelift of the revamped product, along with it’s branding and packaging.
Given, classroom learning is often perceived as boring and Eureka was trying to break this stereotype, I wanted the packaging to reflect the same. The idea was to evoke a feeling of excitement and curiousity among students when they receive these boxes.
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Colour Palette & Visual Language
A bright and minimal colour palette was used with just three, primary colours. This made the packaging 
attractive and playful